'A CASE STUDY ON MARKETING OF MANGO IN MALDA DISTRICT OF WEST BENGAL' Suman Das1, Amit Kumar2, Priyanka Sharma3
Authors/Creators
- 1. 1.P.G Student; MBA (Agribussiness), Department of Agricultural Economics. 2. Assistant Professor; Department Agricultural Economics. 3. P.G Student; MBA (Agribusiness), Department of Agricultural Economics. Sam Higginbottom University of Agriculture, Technology and Sciences (Deemed to be University) Prayagraj, Uttar Pradesh, India. 211007
Description
The project title “A study on marketing of mango in Malda district of west Bengal was carried out under the guidance of Mr. Amit kumar . Malda district was purposely selected due to production of mango is at commercial level . Multi – stage random sampling procedure was followed to select respondents. Out of 15 blocks of Malda district Ratua I block was selected purposely based on Number of respondents was doing Mango farming.10 villages were selected randomly. The number of mango growers interviewed was 100 which were divided into four groups (Marginal, Small, medium and large) later on. The number of respondents were selected randomly in each random 10 villages. A structured schedule was used to collect the data through survey method. When conclusion was drawn there were it is seen that marketing channels in mango marketing, which helped to calculate total marketing cost, marketing margin, marketing efficiency and price spread. The constraints were also discussed with growers and suggested some suitable measures. This present study pertains to the agriculture year 2022-2023.
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April 2023-137-139.pdf
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Additional details
References
- 1. Development, 34, (2). Department of Horticulture, Malda district Statistical Handbook, Malda District. 2. S. K. Mitra and T. K. Bose, "Mango", Fruits: Tropical and Subtropical. Vol. I, Third revised edition, January 2001. 3. Kumarnath, K, V .2007. Mango growers join hands to gain more values, 4. Tawle, J. B., 2007. Economics of Production and Marketing of Mango in Osmanabad District of Maharashtra. 5. Anonymous, 2017, Area and Production of Mango in Karnataka, 2016 – 17.