New 3D Mapping Technologies Application in Ukraine

The purpose of the article is to carry out a comprehensive analysis of the history of development of the 3D mapping technology in Ukraine and the peculiarities of its use. The research methodology. The following research methods were applied: analysis, synthesis, historical and comparative (for highlighting the history of development of 3D mapping in Ukraine and investigating Ukrainian and foreign multimedia projects), and artistic (for studying the features of using 3D mapping). The scientific novelty of the work lies in defining the opportunities of using 3D mapping as a modern technology in various cultural and artistic spheres. 3D mapping is researched as a continuation of the “chromakey” technology, which is widely used in contemporary cinematography. The forecast is made concerning the prospects of using 3D mapping in the fields of art and advertising. Conclusions. It was proved that the evolution of screen arts since the end of the 20th century has been taking place under the influence of audiovisual technologies and 3D mapping. The modern stage of its development is characterized by integration and synthesis of various means and technologies of information and technological progress in culture and art. The use of the artistic and technological aspect in the scriptwriting and directorial solution of the event is a guarantee of its success and appeal, which is reflected in artistic and aesthetic consciousness.