Impact of Entrepreneurial Passion on the Entrepreneurial Performance of MSME's in Kerala
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Abstract: The research seeks to explore how entrepreneurial passion affects performance in MSMEs at Kollam district in Kerala. The research aims to determine the extent to which an entrepreneur's passion affects the performance of their business. Passionate entrepreneurs are more likely to take risks, have a greater drive to succeed, and are self-motivated to put in the necessary hard work and perseverance to reach their goals. Passionate entrepreneurs are also inclined to be creative, risk taking and innovative. Passionate entrepreneurs tend to have stronger networks and access to resources. Passionate entrepreneurs have a greater tendency to maintain their dedication towards one's ventures.
Keywords: Entrepreneurs, Passion, Business Performance, MSME, Kerala
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