Green Marketing Strategies, Ideas And Practices Of Green Marketing: An Overview

Green Marketing is the need of today's global market. Green products and practices will help us to save our environment and it will establish sustainable development. Companies should start following green marketing in their day to day production.

In current business scenario environmental issues plays an important role in business. In most of the countries government is concerned about the environmental problems. In today’s business environmentally sustainable development has become a key issue. Thus, Green marketing is one of the strategies a firm can adopt to achieve this. This paper gives brief idea about green marketing and green marketing strategies.