The Effect of Using the Shopee Paylater Payment Feature on the Shopee Application on Consumptive Behavior
Authors/Creators
- 1. Muhammadiyah University of Surakarta
- 2. MuhammadiyahUniversity of Surakarta
Description
: The development of technology and the digital economy has greatly changed consumption behavior and the way consumers shop. One of the most popular shopping apps and easy to transact is through the shopee platform. Shopee paylater is a practical means of payment and can provide instant loan funds with minimum interest. This study aims to determine the effect of convenience, trust, lifestyle, risk and the use of shopee paylater features on consumptive behavior. This study uses quantitative methods with primary data . Sampling using the established criteria and obtained as many as 228 respondentsThe data analysis method used is multiple linear regression analysis with SPSS program. The results showed that the variables of trust, lifestyle, and risk had an effect on consumptive behavior, while the convenience and user features variables had no effect on consumptive behavior.
Files
1866642897.pdf
Files
(543.1 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:0c9e111b90c2e55427b25a81e866a43e
|
543.1 kB | Preview Download |
Additional details
References
- Anggraini, R., &Soenhadji, IM (2016). The Influence of Lifestyle and Utilization of Technology (e-banking) on Credit Card Ownership and Its Impact on User Attitudes. In the National Seminar on Information Technology Applications (SNATI)
- Aulianisa, Sarah Safira. (2020) .The Concept and Comparison of Buy Now, Pay Later With Banking Credit In Indonesia: A Necessity In The Digital And Technological Era. RechtsVindingJournal: National Law Development Media 9, No. 2: 183.
- Canestren, IA, &Saputri, ME (2021). The Effect of Trust, Ease, and Risk on Purchase Decisions Using the Shopee paylater Payment Method. eProceedings of Management , 8 (3).
- Damayanti, FDW, & Sophisticated, C. (2021). The Effect of the Use of Shopeepay Later Payments on the Islamic Consumption Behavior of the Millennial Generation in Surabaya. Scientific Journal of Islamic Economics ,7 (3), 1905- 1915
- Davis. (2018). The effect of ease of use, consumer trust and advertising creativity on online-shop consumer buying interest. Journal of Strategic Management and Business Applications ,1 (1), 19-26.
- Ghozali. (2018). Multivariate Analysis Application with IBM SPSS 25 Program .Diponegoro University Publishing Agency
- Hardhika, REB, & Huda, AM (2021). Student Pay Later User Experience in Surabaya. the Commercial , 4 (2), 19-32.
- Harlan, Dwimastia. 2014. The Effect of Ease of Use, Trust and Perceived Risk on Interest in Transactions Using EBanking on MSMEs in the City of Yogyakarta. Yogyakarta: Yogyakarta State University.
- Jogiyanto, HM (2007). Behavioral Information System (Revised). Yogyakarta: Andi