The Impact of E-commerce on Traditional Brick-and-Mortar Retail Stores

This study aims to explore the impact of e-commerce on traditional brick-andmortar retail stores. Over the past few decades, e-commerce has grown rapidly and has transformed the retail industry, creating new challenges for traditional retailers who have relied on physical storefronts and in-person interactions with customers. The purpose of this study is to examine the ways in which e-commerce has affected consumer behavior, industry dynamics, and the overall health of the retail industry.