Published October 10, 2022 | Version v1
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ConcePTION social media toolbox for Twitter, Facebook, Instagram & LinkedIn

  • 1. Uppsala University


This is a general toolbox to help you design and plan successful communication campaigns on social media. 

The toolbox includes: 

  1. General tactics to reach women that can serve as a guide for developing tactics to reach health care professionals, or other audiences.
  2. ConcePTIONapproved messaging and how to integrate it (when used by others, this can of course be tailored to your own messaging)
  3. How to craft a message with a call to action 
  4. Information about using images, video, cropping and how links work on Twitter, Instagram, Facebook & LinkedIn
  5. Ready-to-use design templates



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Additional details


ConcePTION – Building an ecosystem for better monitoring and communicating of medication safety in pregnancy and breastfeeding: validated and regulatory endorsed workflows for fast, optimised evidence generation 821520
European Commission