IMPACT OF E-COMMERCE PLATFORMS TOWARDS SURVIVAL & SUSTAINABILITY OF BUSINESS

The emergence of electronic commerce changed previous business models, though IT revolution is not a
new thing in today’s generation still development of artificial intelligence & Advancement in IT technology
opens new market opportunities in the field of electronic commerce. Consumer preference & prospective
changes with these new opportunities. In the field of ecommerce this study is an attempt to find out
consumers preferences towards ecommerce platforms & survival & sustainability of this business
opportunity.