ADOPTION OF RECENT TECHNOLOGICAL TRENDS FOR SURVIVAL AND SUSTAINABILITY OF HR PRACTICES

Digitalization and sustainability are two of the most powerful market influences in today’s corporate
practices. COVID-19 has created a sense of urgency for businesses to achieve one through the other.
Because Digital Transformation impacts the Sustainability aspects of doing business. This is very important
for organizations since consumers, share-holders and other stakeholders have visibility to business impacts
on Brand Value, Revenues and Company Valuation. It is important to understand the link between Digital
Transformation and Sustainability and the research aims to find out this.
The research methodology used data collection from two methods - Primary Data and Secondary Data.
For Primary Data, Survey Questionnaire method was used and for Secondary data, materials collected
from books, Research Paper, Articles, Journals and Business Magazines were used.
The research concluded that digital literacy is still low among employees, both in respect of recent
technologies as well as its usage to bring about changes at the workplace. Digitalisation has helped
business in operational efficiencies.