A STUDY ON CUSTOMER SATISFACTION TOWARDS TRADITIONAL TAXIS IN SOUTH MUMBAI

Human life has become much simpler, quicker, and more productive thanks to digitization. One of the
biggest and most significant revolutions in human history. Digitization has had an impact on practically
all industries, not only the IT sector, as a means of completing tasks swiftly and effectively with the least
amount of human interaction. The transportation infrastructure in metropolitan areas has changed
significantly over the last ten years. In India's metropolitan and urban cities, taxis have emerged as a key
means of transportation among the many others. Taxi services are a private, typically door-to-door service
that is mostly provided to the general public at the local level. Horse wagons were the predominant means
of transportation in the first decade of the 20th century, but in 1911 Taxi Cabs (conventionally known as
Taxis) took their place due to their inefficiency. The study is aimed at identifying customer satisfaction
towards Traditional taxis. The study investigated the variables that influenced customer satisfaction based
on different parameters. Independent Sample t-test and One-way Anova has been applied for the purpose
of statistical analysis of the findings of the research.