ZOMATO: SWOC Analysis and Marketing Mix Strategies

Digital technology has increased the use of creativity while altering existing industries. The international growth of the online industry has had an impact on the Indian economy. The food industry has embraced an e-commerce infrastructure as a result of digitization, allowing clients to place orders via mobile apps and have meals delivered to their homes. Zomato is a famous app that offers an online food delivery service that allows users to discover new eateries.. This research looks into Zomato's marketing mix, positioning tactics, competitive landscape, and SWOC analysis. The entire research recommended that Zomato investigate rural areas and perform virtual restaurant tours in order to improve service abilities. According to the study, Zomato's positioning approach is good in capturing the market, but it needs to develop more strategies to thrive in a competitive environment. The consequences of Zomato have been investigated.