Published September 14, 2022 | Version v1
Journal article Open

How barriers towards plant-based food consumption differ according to dietary lifestyle: Findings from a consumer survey in 10 EU countries

  • 1. Umeå University
  • 2. Ghent University
  • 3. Copenhagen University
  • 4. ProVeg International

Description

A diet shift towards a more plant-based food consumption is advocated for sustainable, health and ethical reasons. Still, a diet change remains a societal challenge. The objective of this paper is to identify how barriers towards plant-based food consumption are experienced according to dietary lifestyle in 10 European countries. A pan-EU consumer survey was conducted as part of Smart Protein Project. 

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Additional details

Funding

European Commission
SMART PROTEIN - Smart Protein for a Changing World. Future-proof alternative terrestrial protein sources for human nutrition encouraging environment regeneration, processing feasibility and consumer trust and accepta 862957