Report on behavioural aspects of engagement with social innovation projects

This document presents the main results of the analysis focused on the behavioral aspects of energy consumption, in order to better understand how social innovations favor more active consumption behaviors. The research identifies, on the one hand, behavior characteristics in consumers to show the differences between users belonging to social initiatives and ordinary users, the main behavior patterns and their relationship with the business model in which they are involved. On the other, it analyses how different groups of consumers make decisions to get involved in social initiatives, to better understand the social or cultural aspects that have a greater influence when deciding to get involved.