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Published October 18, 2022 | Version v1
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Annotating experience: The clothing designers' story and beyond

  • 2. University of Fribourg (Fribourg)
  • 3. EHB HEFP SUFFP SFUVET & University of Fribourg (Fribourg)
  • 4. Conflux


We know how important visual information is for human beings. Also, from a psychophysiological point of view, on average, about 50% of the brain’s resources are dedicated to constantly selecting, elaborating on and interpreting visual information. On top of that, we all live in an image-based society. We are surrounded by pictures, whether in a static or a dynamic format. Many social networks specialise in picture sharing – Flickr, Picasa Pinterest, Instagram. Platforms such as YouTube constantly appear on the podium of the most accessed Internet website and most of our daily communication tools, WhatsApp, for example, allow us to modify and interact with pictures. We often noticed that an image that might look insignificant to a non-expert often included several interesting and meaningful details for a professional. Teachers can highlight these details to apprentices and draw their attention to them, so fostering a professional-specific way of looking at images. Also, we saw that in several cases, teachers chose to do further work on images, for example, pasting to-be-commented pictures into a PowerPoint presentation in order to add labels, markers, notes or other indications, and building a sort of visual summary of technical information to be learnt. To speak the Erfahrraum language, we would say that in these cases, raw artefacts are ‘augmented’ through the addition of successive layers of information, for example, by focusing attention on relevant information or by integrating comments and analysis by community members, or by adding elements of theoretical knowledge to practical experiences as a result of a discussion orchestrated by the teacher. These two general considerations brought us to deepen two different topics, one related to how observation takes place (professional vision) and the other related to how observation skills can be improved (annotation).


Cattaneo, A., Gurtner, J.-L., Caruso, V., & Coppi, A. (2022). Annotating experience. The clothing designers’ story and beyond (42-51).pdf