Basic strategic directions for the entry of the enterprise into foreign markets

The subject of the research is the theoretical and practical foundations of the study of key
strategies and main strategic directions for exporting enterprises to enter foreign markets.
The aim of the research is to determine the main strategies for entering the enterprise into
international markets, namely direct, indirect export and production abroad, with the help of which the
goals of the development of exporting enterprises in the international sphere are achieved.
Research methods. When writing the article, a system of scientific research methods was used,
such as analysis and synthesis, comparative analysis and complex analysis.
Results of the investigation. Because of writing the article, it was determined that modern
business activities in the foreign market require the use of new methods for conducting foreign
economic activity and ensuring its effective management. It has been established that the
organization of the international activity of an enterprise involves the choice of a way to enter
foreign markets, depending on the purpose of the enterprise, the scale of activity, the nature of the
product and intentions to control sales. It has been determined that among the main strategies
for enterprises to enter foreign markets there are indirect exports, direct exports, an assembly
plant and joint ventures.
Scope of the results. International economy, foreign economic activity, international trade,
entrepreneurship and business.
Conclusions. Because of writing the article, it was found that foreign economic activity contributes
to the development of promising areas of export potential. Export operations, as an integral part of
foreign operations, are the most important source of state profit. Achieving maximum efficiency in
export operations and maximizing profits is possible only with the use of knowledge and experience
accumulated over a long period. It has been established that a necessary condition for the successful
conduct of export operations is the analysis of their effectiveness in order to establish the most optimal
export structure and make informed management decisions. It is determined that the export income
of the enterprise from the export of goods is the foreign exchange earnings received on the current
account of the enterprise.