Digital strategizing as a new way of doing strategy

What happens when the processes of crafting and executing strategies become digitalized and how does this process change our current understanding of how actors develop strategy? In this essay, we show that considering the dynamics and social processes related to the digitalization of the strategy making process results in an epistemological shift from digital strategy to digital strategizing. Specifically, when engaging in digital strategizing, we witness new digital practices, a change towards digital practitioners, and a new way of performing practices. In the following, we clarify key differences between digital strategy and digital strategizing and illustrate the advantages and challenges of a sociologically-informed understanding of digital strategizing.