Technology in Work of Art and the Creative Process Structuring

The purpose of the article is to clarify the unique role of technology in creating a work of art and creative process structuring. The research methodology is based on applying analytical, theoretical and conceptual research methods for ‘technology’ term to structure the artistic process in the cultural development of humankind. The scientific novelty lies in the theoretical comprehension of the concept of technology as a creative method. The article reveals the formative role of technology in elucidating the style and genre of a work of art. Conclusions. The actual understanding of technology lies in the synthesis of mathematical, natural sciences and cultural achievements, which is applied wherever it is about the progress of humankind. The article proves that technology is a method of artistic work — it determines the specificity of work from a practical point of view. Therefore, during the cultural development of humankind, there is a step-by-step technological improvement of art. It was revealed that technical and technological differences affect the formation of various types and directions of art and lead to the formation of various genres and their differentiation, as well as the classification of genre and stylistic diversity. The use of a certain technique in creativity forms an artistic style. It has been established that the artistic style is a static imprint of the production technique and technology in a work of art. The concept of an artistic style is inseparable from the technology of structuring the creative process. It has been determined that the specificity of the technology is determined by the consumable material. In particular, according to this, the names of painting techniques often coincide with consumables. It is noticed that in the art of sculpture, the formative role of technology in artistic production is also traced.