Digital Batik Village Based on Virtual Tour as an Alternative for Batik Promotion in Indonesia Especially Pekalongan City

The growth of internet users in Indonesia continues to grow. According to a survey conducted by the Association of Indonesian Internet Service Providers. Through the same survey agency, it is known that 62% of internet users most frequently access online store commercial content, 34.2% are used for personal business purposes, and the remaining 3.8% are used for other purposes. Pekalongan City, which is a batik city, has several batik villages where most of the residents work as batik entrepreneurs. The existence of the batik village, apart from being a center for batik craftsmen, is also one of the national tourist destinations that can increase income for both its citizens and the Pekalongan City Government. One way to do digital marketing that can inform products and locations/cities is to create a digital batik village based on virtual tours. Batik craftsmen will have a longer time to promote their products (not constrained by working hours), as well as consumers who have not had time to come to the batik village, can still see the atmosphere of the existing batik village by accessing the available virtual tour-based digital batik village application. The purpose of this study is to evaluate how consumers perceive augmented reality (AR) elements when shopping for apparel online. The stages of research carried out include: starting from a literature review and using the stages of multimedia development which are divided into six stages. The results of the questionnaire filled out by 154 respondents stated that 88% of the respondents had never been to Batik Wiradesa Pekalongan village. 97% of respondents agreed to make a virtual tour of Batik Wiradesa Pekalongan