Published November 24, 2022 | Version v1
Journal article Open

A doação e o marketing digital na responsabilidade social da Fundação Infantil Ronald McDonald Portugal

  • 1. Instituto Superior de Contabilidade e Administração do Porto


The context of the pandemic has highlighted the social problems of several countries and their economies, where the lack of mutual aid requires new actions and responsibilities. Specifically, in the social economy, organizations live with numerous difficulties, and the donation by the various social players is imperative, not only to promote their sustainability but also to enable them to promote their social responsibility. This is also the case with the Ronald McDonald Children's Foundation.

From the collection of secondary data on the subject of study, the objective of this work is to make the foundation known, analyzing the donation and digital marketing, as possible management tools in maximizing the social responsibility Ronald McDonald Children's Foundation.


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