RESEARCH ON CUSTOMER SATISFACTION TOWARDS WHATSAPP

Today in rapidly moving world, we can see change in every moment. Therefore life is getting complicated in every phase but the technology has made life very convenient. It is evolving in the world at very fast pace and affecting people from various ways. And WhatsApp is one of the medium of such technology, now a days it is becoming a popular world among youth, which is currently available in the various electronic items such as I-Phone, Android, windows phone and computer also.WhatsApp is an amazing application, and with the help of if we can connect ourselves to the society and the whole world. It is an effective medium for the flow of information and ideas. This application is advantageous for us from many ways which occupies a major part of our day to day life. However, this app has emerged as an important medium for social networking and sharing of information and ideas even it has some harmful effect on the life of youth.Hence,it is essential to know how is affecting the life of youth and the society at large. The present study is an attempt to study the impact of WhatsApp, with reference to youth of Agra, India. This empirical study has been conducted upon 100 respondents and an Interview schedule was used as tool of data collection.