IMPACT OF DIGITAL TRANSFORMATION ON CONSUMER BUYING BEHAVIOUR

The Digital era has transformed consumer purchasing behavior. It has made it easy for consumers to access information and demand their products and services whenever they want. With the help of Internet, the Marketers can reach to millions of buyers with their products and services. Because of Digitization, presently we can see the world of E-commerce. The research includes information on how the Consumer’s buying behaviour is impacted due to Digital Transformation. The study also contains information about their buying intentions, their frequency of purchase and other aspects.