Social Media Tools and Library Service

The developments in Web technology are creating more friendly, social, and fun environments for retrieving and sharing information and one of such is social media networking websites. However, it has been observed that despite the promise of social networking sites, limited libraries are adopting them for rendering services to their patrons and this consequently results in limited patronage and response from the users.  The vast growth of knowledge and literature in every field of education along with the advancement of information technology has placed special responsibilities on all types of libraries. Nowadays, different types of social media tools are increasingly used in library works in academic libraries. Librarians, in this digital age, are responsible for a wide variety of resources and services that expand far beyond the typical eight-hour work day. Promotion in library and information science has a newer meaning. It finds deep roots in social media. It is a set of techniques which is aimed at reinforcing the basic values of the library in a changing environment at the same time meeting the needs of the library clientele. Essentially, promotion is the means of informing users on what you do and what you can do.