EMPLOYEE ENGAGEMENT

In today’s age where companies are losing talent with every passing day, it’s
not enough to keep employees only happy and satisfied but also imperative to engage
them suitably. An engaged employee is someone who is on a mission everyday,
which a satisfied employee may not be. Employee engagement in an organisation is
associated mainly with job satisfaction, intention to stay and job performance.
Companies with a greater number of engaged employees typically have lower
operating costs, higher customer satisfaction and higher profits. There is a tangible
monetary benefit to companies investing time and resources in fostering higher
engagement within their employees. The task of precisely defining employee
engagement is still ongoing, but it is most often defined in terms of behaviours
exhibited in the workplace. Engaged employees are prepared to go the extra mile in
pursuit of workplace excellence. An engaged employee is identifiable by workplace
behaviours such as losing track of time as they are so absorbed in the task at hand.
Retail industry is one of the fastest growing industries where customer service is the
most crucial factor. Unless/until employees are well trained, well groomed and
passionate about their job they can’t provide proper services to the customers. In
other words, we can say that if the people are not engaged in their jobs they won’t be
able to provide good customer service. With this in view the aim of the research
undertaken was to study the extent to which employees are engaged in their jobs with
special reference to employees of large sized organised retail sector. An attempt is
made to understand how much employees are committed to achieve the
organization’s objectives and how much the organization respects the personal
aspiration and ambitions of its employees.