Published August 30, 2022
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THE INFLUENCE OF SOCIAL MEDIA PLATFORM ON PURCHASE INTENTION AND CONSUMER DECISION-MAKING: POST COVID-19
Authors/Creators
- 1. Department of Commerce, Associate Professor, Daulat Ram College, 4 Patel Marg, Maurice Nagar, University of Delhi, Delhi, India Department of Management Studies, Associate Professor, Narayana Engineering College (Autonomous) Gudur, Nellore District, Andhra Pradesh, India.
Description
Abstract: -
The Technological revolutions and changes facilitate to reach maximum number of customers. The digital platform and social media facilitates a lot to the buyers to purchase goods and services from any part of the world. It facilitates the maximum extent of consumer choice. Especially to the budding entrepreneurs the social media platform facilitates a lot to increase the sales of the company by attracting the maximum number of customers.
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