VICTORIA LUI EMMANUEL MACRON - 2022: IMAGINE ȘI POZIȚIONARE. EȘECUL DIN ALEGERILE PENTRU ADUNAREA NAȚIONALĂ

In this article we aim to make an analysis of the public relations techniques used by Emmanuel Macron's staff in the presidential election of April 2022. We refer to the techniques of positioning distinct from the other competitors and especially from the competitor in the second round, Marine le Pen. We elucidate the context in which the campaign took place - the war in Ukraine and the French presidency of the European Council. We also reflected on President Macron's working visit to Romania and Moldova and the perception of its opportunity, including for personal image consolidation.