Develop Creative Leadership in the Use of Digital Communication Tools: A Psychological Perspective

The survey aims to examine “the configuration of media determines the psychological distance between users and cognitive objects, and media abilities exert a positive or negative influence on the psychological distance.” Through online questionnaires, creative individuals were invited and asked to rate the ten most common media configurations on a scale of 1 to 7 based on their experience of using digital communication tools in their daily work, where one stands for “close, concrete, complex, partial, detailed, superficial, and irregular,” and seven stands for “distant, abstract, simple, holistic, core, essential, and structured.” The ten common media configurations are:

1. Instant messaging (text, private); 2. Instant messaging (voice message, private); 3. Instant messaging (text, group); 4. E-mail (text, private); 5. E-mail (text, group); 6. One-to-one voice call; 7. One-to-one video call; 8. Voice conference; 9. Video conference; 10. Face-to-face communication.