POLITICAL REBRANDING AND ELECTORATE ACCEPTANCE OF POLITICAL PARTIES IN NIGERIA

This study examined the relationship between political rebranding and electorate acceptance of political parties in Nigeria. A total of four hundred (400) respondents (voters) in Rivers State were sampled upon which a descriptive design was employed and the hypothesized relationships were subjected to analyses using a simple regression statistical tool. The study found that party image, party identity, and party trustwere political rebranding techniques can trigger electorates’ acceptance. Therefore, the researcher concludes that for the rebranding of Nigerian politics to be successful, it must have a party image, party identity with some elements of trust. Based on the findings, the study recommended among other things that, political parties should build credible political party image and identity, to enable them to remain attractive to the electorates