K POPPED - A STUDY ON THE GROWTH OF K POP MUSIC

Music is always considered as a mirror of culture. Music has the power which is not bound by language. Although there
are different forms of music throughout the history, the most popular form remains Pop Music. Pop is a genre of popular
music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. Pop Music
continuously evolves right from its beginning time which was around 1920. (“Pop Music,” 2021) Though US Pop still
retains the top ranks in the music industry, in the recent decade of 2000, Korean Wave has taken over the world by
storm. Right from Gangnam style to BTS, a most popular boy band as on today, K Pop music changed the scenario of
music industry drastically; also impacting social media to huge extent. This research paper aims to study this very
growth of K Pop music globally.