Strategic Management Plan for Beauty & Wellness Business (Pavi Elle Beauty & Wellness – Philippines)

This paper presents the study of strategic management of Pavi Elle Beauty & Wellness. Strategic management is defined as the process in which current strategies are evaluated, monitored, and assessed in a scientific manner to formulate new strategies necessary to meet the goals and objectives of an organization in an industry where constant changes in the environment arise. The data collected from the organization's operations and management reflects the company's performance in the market and will be the basis of strategy evaluation and formulation. Beauty, cosmetic and personal care industry is a market easy to enter and organizations therein are highly competitive, it is a must to maintain the company's competitiveness and strengths, eliminate the unproductive strategies, and execute sustainable approach and solutions based on the study of the existing strategies, management, and business environment. Thenceforth, new strategies will be used to the organization's advantage in adapting to the developing industry and achieving success.