QUALITY INFLUENCE CUSTOMER TO PREFER ROADSIDE TEA STALLS

Tea is the most common drink in rural and Urban area of Maharashtra, India. British has
introduce tea. This hot drink is a regular, refreshing drink, an excuse for debate. It is always together
from the social & economic culture. The various of tea that is made and sold by vendors, the quality of
tea that is sold a superior quality. Tea stall opens at 6.30 am to till 8 pm. A chaiwallah keeps making tea.
It is actually a strenuous job but the returns are very high. The average income of a chaiwallah is
between Rs 2500 and Rs 3500 per day. Researcher found out that the average cost of a bhand of tea in the
city is Rs 8-12 and a chaiwallah sells not less than 400 cups of tea per day. There are 100 ways and styles
that a tea maker make and serve tea. Tea break for some refreshment is given to the employees at
industries and corporate offices. It makes a healthy atmosphere for good work culture to the employees.
Sip of tea are akin to breaths of energy and freshness for men after their return from work at the evening.
Moreover, the tea is serving in family and friends get- together. Senior citizens and the retirees in share a
great bond with tea. There is not railway platform without tea stalls in Maharashtra. 1000 of vendors
earn a daily income by selling tea in local and express trains Tea packaging is concerned are more
popular in the areas, However, depending on circumstances, roadside vendors must comply with zoning
and licensing restrictions, health and sanitation. Problems face by consumers are ranked as a) Improper
parking facility, b) Unhygienic Conditions of the tea stalls, c) Improper shelf space, d) Selling of other
products, e) Unavailability of branded bakery items, f) Lack of knowledge of Retailers, g) Unavailability
of desirable products, h) Billing Problems . “Garam chai” is the branding of tea.