NEW PRODUCT LAUNCH MARKETING

Measuring the success of product launch involves the identification of metrics chosen during initial planning and comparing these results with objectives, gathering feedback form sales, channel partners and customers, establishing an ongoing plan for lead generation and awareness and using early customer successes to capture momentum. Metrics may include such as the one metric that matters approach (OMTM approach), which involves drawing lines, a commitment made for one day, month or year according to the way the company's performance based on this metric. Others include satisfaction of stakeholders, a focus of features of the product and in the process measuring the product rather than the product management.