Published June 26, 2022
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COMPARISON STUDY OF DIGITAL AND TRADITIONAL MARKET
Authors/Creators
- 1. Assistant Professor, PG Department of Commerce with International Business, Nallamuthu Gounder Mahalingam College, Pollachi, Coimbatore, Tamilnadu
- 2. PG Department of Commerce with International Business, Nallamuthu Gounder Mahalingam College, Pollachi, Coimbatore, Tamilnadu
Description
In this competitive world how, consumer can decide the particular medium for their purchase of goods is very important to understand in a managerial point of view. Said that the internet shopping is the third best and most popular activity over internet after digital market next comes the e-mail using, instant messaging and web browsing.
These are even more important than watching or getting entertain by the internet or getting any information or news, this are the two very common thought which comes to the people‘s mind when considering the internet users do when they are online. And this study about traditional market Vs digital market.
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Additional details
References
- 1. Yamin: Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh A journal of national business research and marketing vol.1, no 5, 2015. 2. S. Kathiresan, Dr. V. Radha (1999), Marketing, Prasanna Publishers, Chennai. [2] S. A. Sherlekar, K. Nirmala Prasad, S. J. Salvadore Victor (2012) Principles of Marketing, Himalaya Publishing House. 3. S. A. Sherlekar, (2010), Marketing Management, Ankita and K. Naveen, Review of digital marketing in national journals vol 8, no.5 may 2020 4. P. C. Chandhini, P.S. Divya and D.Dincy digital marketing in the MSME sector of kerala, mahatma gandhi university, Kottayam, 2020.