Financial and non-financial performance of forestry companies

Abstract. The current moment is characterized by constant changes in the business environment, which has a major impact on the competitiveness, development, but also the survival of any company. Entities must respond to this situation professionally and must adapt to these ongoing changes.

The process of measuring a company's performance is influenced by two aspects of how the business should run. The first aspect concerns the financial perspective - the investment of the owner who expects the investment to be profitable, as well as the increase of the company's value - and the second aspect pursues the non-financial perspective, according to which enterprises represent a socio-economic system, a complex network of internal relations. and external, which must be carefully balanced. The main objective of the paper is to present on the one hand the aspects related to the position of forestry companies in the national economy, as well as the regulations according to which they operate, while focusing on companies in the N-E region, and on the other hand the main aspects related to the performance of the economic entities in the forestry field.