Study of perception of bank employees towards corporate social responsibility

The purpose of the study was to analyse the perception of selected public and private sector banks' employees towards CSR. A structured questionnaire was used as a research instrument for data collection. The present study was based on the simple random sampling method. The sample size was 316 employees of selected public and private banks. The statistical tools such as ratios, proportions, trends and percentages, cross-tabulations, coefficient of variance, r-squared (R2), chi-square etc., were used for hypothesis testing. The observed p-value was less than 0.05. Therefore, we rejected the null hypothesis (H0) and accepted the alternative hypothesis (H1). This concludes a statistically significant positive relationship between the perception of bank employees and CSR activities in selected public and private sector banks in Pune. The R squared value for private sector banks in Pune was one, and R squared value for public sector banks in Pune was 0.9129, which shows that results were statistically best for fitting an exponential trend line. The trend of spending of CSR amount of private sector banks in Pune shows some variation, but it's higher than the selected public sector banks.