Embracing Change & Transformation- Breakthrough Innovation and Creativity

This proceedings contain papers presented at the first international conference of Dr. D.Y. Patil B-School on “Embracing Change & Transformation - Breakthrough Innovation and Creativity” from March 23, 2021 to March 25, 2021 in online mode. The purpose of the conference was to provide a platform to understand how the usinesses and educational sector have embraced the change brought about by adopting digital technologies in their product offerings in this difficult time of pandemic and also to explore the new ways of sustenance in the new normal and to provide researchers, industry practitioners, academicians, research scholars and students with strong research orientation, a forum for developing, discussing and presenting new ideas and the emerging phenomena in digital transformation in the new world which is expected to emerge in the post pandemic era.