CONCEPTUAL PROBLEMS OF SOCIETY AND HUMAN IN THE DISCOURSE OF POST-INDUSTRIAL CIVILIZATION

The study of the conceptual features of society and personality in the discourse of postindustrial civilization is an important task of modern science. In the 21st century, two main social phenomena have occurred that have changed the picture of the world - technological development and the global economy. Based on the above, the article analyzes the existential and transformational processes of society and personality in the discourse of global changes in human civilization. The cumulation of this information allows us to identify new threats to humanity. The theoretical and methodological basis of the problem is modern social theories, discourse analysis and foresight research.