Social Media Influence to the Buying Behavior of Filipino Generation Z

Abstract

The study involved social media's influence on the buying behavior of the Filipino Generation Z. Through social media, Filipino Generation Z uses different social platforms to connect, share their thoughts, and find new ways to connect. The researchers interviewed the respondents between 10 to 25 years old. The interview results show the buying behavior of Filipino Generation Z through social media and how they use it as the primary source when buying products on different social media platforms and also how the participants people buy things online, the quality and reviews of the products are the the source on how they purchase a product in social media platforms.