Estimation and forecasting of efficiency of management of innovative potential of the enterprise in the conditions of activization of foreign economic activity, globalization, migration crisis and financial and economic risks

Relevance of the research topic. Research into the issue of assessing and predicting the
effectiveness of enterprise innovation potential management in conditions of increased foreign
economic activity, globalization, migration crisis and financial and economic risks is caused by the lack
of a single algorithm and model of the process.
Formulation of the problem. The main prerequisites of low innovative activity of modern enterprises
are inefficient management of innovation potential, lack of material motivation of competent and qualified
personnel, shortage of material and technical resources required to organize the implementation of
innovative development programs, partial financial support of programs. Especially these influences
are shown in the conditions of intensification of foreign economic activity, globalization, migration crisis
and financial and economic risks. The specified facts actualize the theme of the research.
Setting the purpose and objectives of the study – to study the assessment and prediction of
management efficiency of enterprise innovation potential in conditions of intensified foreign economic activity, globalization, migration crisis and financial and economic risks.
Research method or methodology. The article uses the historical–logical method, the method of
systematization, classification and theoretical generalization; the method of logical analysis and synthesis.
Presentation of the main material (research results). It is proved that at the moment the
majority of modern national enterprises has an insufficient level of potential for positive impact on
efficiency, which requires its accumulation for effective return. It is proved that an important element
of the proposed model of effective management of innovation potential of the enterprise is a system of
evaluation of the result and relevant motivating measures for employees
Field of application of results. The results of the study can be used in the practical activities of
enterprises to improve the efficiency of their activities.
Conclusions on the article. The article considers methodological approaches to the assessment
and prediction of effectiveness of management of innovation potential of an enterprise. The results of
experimental testing of the proposed method proved its analytical efficiency in assessing the level of
innovation potential of the enterprise in conditions of increased foreign economic activity, globalization,
migration crisis and financial and economic risks. The improved strategy for managing the innovation
potential of modern national enterprises.