Published March 1, 2022 | Version v1
Report Open

Out of the Flames: Mapping Online Engagement and Public Narratives Around the 2019 Amazon Rainforest Fires

  • 1. King's College London
  • 2. Politecnico di Milano
  • 3. European Forest Institute


"Out of the Flames" examines how online publics engage with key global events associated with forests, forest issues and forest governance and how social media activities are involved in articulating different ways of relating to, experiencing and knowing about forests in society. It does so by taking the 2019 Amazon rainforest fires, one of the most globally mediatised forest fires of the recent past, as a case study. By analysing data from digital platforms including Twitter, Facebook, Google, Instagram and YouTube, it seeks to understand public narratives and forms of engagement, participation and experience that emerge around this event at the peak of its international coverage in the second half of August and the first half of September 2019.