Antecedents of Consumer Buying Behavior in E-Commerce Business in Covid-19: Generation Y

The truth of this new pandemic overwhelmed the world. Individuals overall are as yet attempting to adjust to delayed indoor stays. Pandemics like COVID-19 outcome in an interruption in the way of life and purchasing ways of behaving example of a buyer and antagonistically sway the worldwide economy. "The point of study was to examine the variables that have impacted the buyer purchasing conduct in online business, particularly during Coronavirus". This exploration was directed through subjective investigation of top online business sites. Theory tests were led in this exploration through personal interview and on secondary information. In the review observed effect of purchaser purchasing conduct on the autonomous factors of social marketing campaigns, e-paper promotions, and TV plug social marketing campaignss. It is observed that online entertainment missions and TV plugs are fundamentally affecting the online purchasing customers during Coronavirus 19