EXPLORING THE EFFECTIVENESS OF BUSINESS MANAGEMENT AND ARTIFICIAL INTELLIGENCE IN DIRECT MARKETING

The study sheds light on the process of direct marketing and its impacts on the performance of business companies. In the present time, the technological implementation plays most effective role to develop business management. Apart from that, the concept of artificial intelligence and business management in the business organization is also analyzed in this particular research study. This research study has discussed the effectiveness of business management through implementation of technologies. This, organizing, planning, and analyzing are the major parts of business management. In addition to that, artificial intelligence is a type of modern technology that works based on software. On the other hand, the researcher has used several types of research methods for understanding the concept of the topic. Apart from that, the researcher has used secondary qualitative data collection method for collecting data about the research topic and analysing the data. Thereafter, the researcher has used the positivism research philosophy and descriptive research design for understanding the concept of business management, artificial intelligence, and direct marketing. Along with that, the researcher has adopted the secondary methods for gathering more accurate and genuine information about the impacts of artificial intelligence and business management on direct marketing. Thus, the researcher has used the qualitative methods for analysing all the data in a thematic way in this particular research study. The business organization has implemented big data analysis and industry 4.0 technologies to improve the organizational performance.