Published April 16, 2022
| Version v1
Conference paper
Open
THEORETICAL BASIS AND PRACTICAL EXPRESSION OF MARKETING EFFICIENCY ASSESSMENT
Authors/Creators
- 1. Department of Economy, Bukhara State University
- 2. Bukhara-Kazan joint program, Bukhara, Uzbekistan
Description
Abstract: This article describes the methods, theoretical and practical aspects of improving the effectiveness of marketing services by evaluating the effectiveness of marketing activities, as well as the effectiveness of marketing services. In addition, the article discusses the possibilities of evaluating the effectiveness of marketing activities by analysing the economic performance of the enterprise.