Published April 11, 2022
| Version v1
Journal article
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Harley-Davidson
Authors/Creators
- 1. Management, ISCAP-PPorto, CEOS member, Porto, Portugal
- 2. U. VIGO, PhD student, Vigo, Spain
- 3. ISCAP-PPorto, Porto, Portugal
Description
The choice of Harley Davidson is not only because of being a successful company, but also because of its history and the relationship it has with its employees and customers itself. Harley-Davidson despite being a historic brand, when it comes to producing unique motorcycles, the company has not been at its best when it comes to sales to the younger market. This work aims to make a presentation of the company, main market positioning and SWOT analysis
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