RÉFÉRENCES ANIMALES DANS LE DISCOURS MÉDIATIQUE FRANÇAIS ET ROUMAIN / ANIMAL REFERENCES IN FRENCH AND ROMANIAN MEDIA DISCOURSE

This article aims to emphasize that metaphor is not an accidental occurrence in many press articles or radio shows. On the contrary, it is a figure of speech frequently used in conveying some particular messages. However, the frequency of these metaphors may create risks as well, resulting in linguistic clichés or a certain vulgarization of the discourse. The group of metaphors that we intend to highlight belongs to the field of zoology, because their frequency can be explained by making reference to the immediate social reality. Our study will also analyze the strong cultural component of these figures of speech.