RURAL POLICYHOLDERS SATISFACTION TOWARDS THE OFFICE SERVICES OF LIC
Authors/Creators
- 1. Ph.D Scholar, Vidyasagar College of Arts & Science, Udumalpet, Thirupur, Tamilnadu
- 2. Assistant Professor, PG & Research Department of Commerce, Poompuhar College (Autonomous), Melaiyur, Nagapattinum, Tamilnadu
Description
Nowadays, in India, Insurance has been assumed as status of necessity in one’s life. Rarely, Insurance was recognized as the multi-dimensional protection instrument. Insurance in India is popular only as an investment opportunity and not as a pure risk cover. The main challenges before the LIC is to constantly introduce new products, changing customer behavior, government intervention, competition, technology, distribution network, automation, technological advancement, quality in customer relationship, changing lifestyle, societal perception and speedy action for claim settlement are the radical changes that are must to get noticed and engage in the customer profile. The Present study focuses mainly on analyzing the Rural Policyholders satisfaction towards the office services of LIC. The study mainly depends on primary data which is collected 120 customers from rural area who are availed the policy from LIC of India in Pollachi Taluk, Coimbatore dt. The data has been collected through by distributing the questionnaire and direct interview. Convenient sampling method is adopted to select the sample respondents. Simple percentage and chi-square test method are applied to process the data and draw inferences. From the study, it is observed that most of the policyholders are satisfied with the office services of LIC and majority of the policyholders are paid the premium amount through cash counter followed by premium paying point, through agents, online payment etc. Further, it is identified that there exists significant relationship between the educational qualification and level of satisfaction and there is no significant relationship between the sum assured and level of satisfaction.
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References
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