Clothes Forming in the Light of Perceptual Psychology

The aim of the research is to study the connection between the features of human perception and his needs in terms of selfexpression through clothing, the awareness of himself as an individual and as a part of society at the same time. There is also an attempt to develop a coherent classification of the basic types of perception and observation with the thirteenth main psychotypes of a person with an emphasis on forming characteristics of clothing. Methodology. The basic method of research is a method of theoretical design, or idealization. The idealization method is supplemented by the method of comparative analysis, which allows combining the classification system of psychotypes and the basic types of perception and observation. Scientific novelty. For the first time it was suggested combining the classification of the basic types of perception and observation with the thirteenth basic psychotypes of a person in the context of consideration of the main forming characteristics of clothing. Conclusions. It is found that people of different types of perception perceive clothes and relate to them in different ways. Personalities of synthetic type pay more attention to the general form of clothes, their content load. Lines of division, texture and decorative finish are not important for them. The quality of performance is also not a determining factor. Such psychotypes as a paranoic, a schizoid, a sensitive type person, a hypotim belong to this type of perception. Personalities of analytical type, on the contrary, appreciate the quality, technological processing, decoration. The form of clothing is not a priority. The analytical type includes an epileptoid, a psychasthenic, a conformal type of a person and an asthenic. Personalities of the analyticalsynthetic type are the most demanding, such people appreciate the unity of style, correlate the form and the lines of division, color and decoration. This type includes a hysteroid and a labile type of person. Emotional types most of all appreciate color, expressiveness of the form, the perception of decorative details and elements. Quality is not taken into account at all. This emotional type includes a hyperthim, an unstable type of a person and a cycloid. Creating an adequate visual image plays an important role in a man’s life. The task of the designer is not only to feel, but also to examine a person who the clothes are designed to, taking into account all his features and at the same time to avoid creating a projection of your own «identity», identity of a designer. Studying the basics of psychology, the use of psychological tests in the selection of clothing will definitely help the designer to move in the right direction.