Published April 30, 2020 | Version v1
Journal article Open

Marketing Services to Promote Art & Handicraft Practices Adopted by the Self Help Groups of Shimla District, Himachal Pradesh

  • 1. Assistant Professor, Green Hills Engineering college Solan Himachal Pradesh.
  • 1. Publisher

Description

Marketing services provided by government agencies to promote art and handicraft. The key objectives of the study were, to study various marketing services provided by government agencies to promote art and handicraft, the awareness level of self-help groups, perception of the self-help groups towards marketing schemes used by government agencies to promote art and handicraft. A structured questionnaire was prepared for the present study. It was found that skills training on handicraft and cluster development were the schemes useful for the promotion of art and handicraft.

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Is cited by
Journal article: 2394-0913 (ISSN)

Subjects

ISSN
2394-0913
Retrieval Number
E0535014520//2020┬ęBEIESP