MARVEL - D7.2: Market Analysis and Preliminary Business Modelling

This deliverable presents the work performed in WP7, Task7.1 “Market Definition and Analysis” that supports the activities of T1.1, by determining the market context of MARVEL and the relevant business and societal challenges. Moreover, it will conduct a comprehensive market study using different analytical tools as necessary (PEST and SWOT analysis, questionnaires, annual company reports, analysis reports, etc.). This study will quantify the size of the market, identify key competitors, market needs and trends, identify stakeholders, possible clients and users, and formulate potential business models to exploit project outcomes. It will also drive both the business and the technical activities of the ecosystem and prepare for the long-term sustainability and potential commercialisation uptake to the primary market segments.