Determinants of Customer Patronage in the Choice of Private Accommodation among Undergraduate Students in Ekiti State University, Ado-Ekiti. Nigeria

This study examined the determinants of customer patronage of private accommodation among undergraduate students at Ekiti State University, Ado-Ekiti. A descriptive survey research design was adopted and the study population comprised 13,783 students enrolled in various full-time degree programs. Using a proportionate sampling technique known as the Taro model, a sample of 389 students was selected and a structured questionnaire was designed to gather data. The data were analyzed using a regression model. The results showed that the rent charged and the location of the accommodation significantly affected students’ choice of accommodation and patronage.