КАЛІГРАМА ЯК ГРАФІЧНИЙ ВИЯВ МОВНОЇ ГРИ В ПОЕЗІЇ УКРАЇНСЬКОГО ПОСТМОДЕРНУ

The renewal process on the formalistic and notional levels of the artistic paradigm in the Ukrainian Postmodern consept of the end of the XX – beginning of the XXI centuries is commented in the article, also it is noticed the transformations, which consist in the language poetry text creation level, where the language games are in the dominant condition. The attention of this article is concentrated on the visual postmodern poetry, particularly – on the caligrama. The object of the article is in the analyzing the graphical method of the language game realization as the dominant factor of the text creation, revealing of the functional intensity. The research material is based on the Ukrainian poets-visualists’ poetry texts of the Postmodern period. Because of the creation the wide literary and visual form, visual poetry combines verbal and graphical art, which makes the one unit in the visual poetry. The unique aspect of the language game realization is the caligrama. Caligrama – it’s the poem, written in the form of the picture. Such caligram poems are an innovative experiment, which transforms the format of the poetry. Analyzing the graphical organization of the modern Ukrainian Postmodern poetry, we can make the conclusion, that the method of the figured content disposal in writing in the modern poetry increasing, that generate wider variety of the graghic methods of creating such kind of texts. The game, which is seen in the form organization method with a help of graphic, has its own context intensity and sens.